The project is financed within the framework of the NSRF 2014-2020 Program / Action “RESEARCH – CREATE – INNOVATE” (2017 – 2021).
The exploitation of the dynamics of Religious Tourism both in Greece and in the Balkans is the object and goal of the proposed project entitled “PROOF AND CERTIFICATION OF RELIGIOUS TOURISM DESTINATIONS AND ROUTES”. In the context of the project, the creation of an integrated development package of consulting-promotional services and “branding” services resulted, which provides the possibility for potential customers (with a differentiated degree of consulting support) to prepare and implement a completely specific promotion, promotion plan , highlighting, exploiting and unifying the religious – Byzantine monuments of their area.
This specific package of services is particularly attractive in areas with high unemployment and little income from Religious Tourism. It is noted that Tourism is one of the main internationally tradable services that are developed or can be developed throughout the Balkans. The package of services offered does not only concern the highlighting of specific monuments or routes, but also includes an integrated and documented plan for the development of initiatives, whether classic or social entrepreneurship, while mobilizing the entire local community. The service provided has a specific, scientific and certified by the AUTH and the Democritus University methodological framework and package of procedures based on the most appropriate standards. In addition, depending on the study area, different highlighting tools (Virtual Reality, Augmented Reality, etc.) and Consulting are used.
